Although traditional press releases are still important to several media outlets, the power of one clear, concise pitch can grab a writer’s attention and they will run with a story idea!

Take for example our recent client Card Cubby®. We wrote one pitch and targeted one specific group of editors and the interest was over the top for our Nooz Crooze campaign. Fashion and accessory editors from major outlets like O! Magazine, Woman’s World, Pregnancy & Newborn were in awe at this simple, posh product.

By including key verbage and words like a ‘beauty bargain’ and ‘great stocking stuffer for under $20’, we knew this is what the media was looking for this frugal holiday season.

Powerful pitches come from Orca’s savvy staff of publicists who keep current on trends and what is hot in the media’s eyes right NOW.

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