Archive for January 2010
NEW YEAR BRINGS NEW CHANGES IN PR WORLD
It is with great pleasure to announce seasoned media veteran Valery Lodato as the new President of Orca Communications Unlimited, LLC. A former Television News Executive, Lodato spent more than a decade in television newsrooms from Florida to Phoenix to Washington DC. She also served as a Deputy Managing Editor at USA TODAY’s television arm, which brought the popular newspaper’s enterprising stories and trusted reporters and editors to TV screens all over the USA.
Lodato chose to leave television several years ago, shortly after starting a family. “I love the excitement of a newsroom. I have always been a news junkie, but spreading the word about interesting innovations and companies on the move and helping businesses grow and profit is far more rewarding than covering murders and fires,” says Lodato.
With new leadership, you can also expect big changes ahead, including an expanded menu of services and offering more customized campaigns than ever. The Orca PR team is looking forward to generating buzz for companies large and small on each and every media platform! After a tough year economically, many businesses need help rebuilding in 2010. Orca is rising to the occasion and offering budget-friendly options to help.
The Public Relations team at Orca Communications is made up of savvy media ‘insiders.’ Director of PR, Catherine Arthur was plucked right out of a TV newsroom several years ago. Her job was booking interesting guests and producing segments for a popular morning TV show. Arthur has also worked in radio news. Just like Orca’s top managers, many of the publicists also have journalism backgrounds, which proves to be a key advantage to finding the ‘hook’ or ‘story’ when promoting a product or service to the media. Orca whales are known for their sensational communication skills, and so is the pod at Orca Communications!
Recently we came across a timely article for business owners - large or small - who are utilizing social media to build and market their business. Touted as a cost-effective way to create brand awareness and connect with others in the Twittersphere, the following article offers unique, must-read tips of the trade!
75 Top Twitter Tips from Today’s Small Business Moms
